"Fish Plan" series three: follow the rhythm of the times, layout the future of the textile city

 Embrace the rhythm of the times and plan the future of the textile city

"Survival of the fittest, survival of the fittest" is an ever-changing natural law, as is the textile industry. In the face of the VUCA era, there is increasing uncertainty in the external environment, and the international market is changing. With the acuity of Buyu, we can effectively perceive the market changes, take the pulse of the times, adjust the development strategy in time, predict the future wind direction in advance, and proactively deploy for the long term. Development can create Keqiao Textile's new splendor.

Keqiao as a "city supported on a piece of cloth", from the "100-meter cloth street" in the 1980s, to the "China Economic and Textile City" in the 1990s, and to the "International Textile City" Capital ", in the changing of the times, constantly seeking innovation and change, can always follow the rhythm of development and find the way forward. Keeping a keen and forward-looking attitude towards the industry and the market, and making pragmatic changes based on external changes at the first time is the key secret for Textile City to maintain its leading position in the textile industry cluster.

In 2020, an unexpected epidemic has caused the textile industry to accelerate the reshuffle. Only by looking for opportunities in advance and planning ahead can we seize the commanding heights of a new round of development. Keqiao's government and enterprises are well versed in this way, working together to overcome difficulties and lay out the future development direction. Based on the current international situation, industry status, and Textile City's own situation, the Keqiao government promptly proposed the "Step Fish Plan" to plan ahead for the development of the Keqiao textile industry in the next 3-5 years. Keqiao Textile Enterprises also actively responded to the government's call and responded to seize new opportunities for development in the post-epidemic era.

The era of great health, weaving a textile barrier

People's livelihood is longest and health is the greatest. Without the health of the whole people, there is no comprehensive well-off. After this epidemic, masks, disinfectants, and resistance-enhancing health products have become daily necessities for people. Behind this is the practice of the national health concept from the slogan to the hearts of the people. As an important civilian production industry, the textile industry plays an irreplaceable role on the road of national health and overall well-off.

Facing the severe situation of the spread of the global epidemic, the Keqiao textile industry is experiencing an ice age, and the turnover of enterprises has generally declined sharply. However, at the time of the crisis, there are always a group of textile city people who are good at seizing the opportunity to break the situation. Stimulate the confidence of more peers to move forward. Relying on the production capacity advantages of non-woven fabrics, melt-blown fabrics, woven fabrics and other raw materials in the mask industry chain of Keqiao Textile Industry, textile and apparel companies such as Jima Liangsi, Jinchan Fabric, Jinyang Textile, Kaierhai Knitting Clothing They have successively set up protective production lines, do not compete with hospitals for resources, become self-sufficient, support epidemic resistance, and seize the development opportunities in the era of great health.

If the phenomenon of adding a protective industry chain is limited to a few leading textile enterprises in Keqiao, then the companies that take health, environmental protection and responsible development as their own responsibility, and seek transformation through product innovation are not in the minority. Shaoxing Yangshi Textile Co., Ltd. specializes in outdoor functional fabrics. In response to the consumer demand for protection and light fashion in the post-epidemic era, the latest development of protective isolation fabrics and anti-viral four-sided stretch fabrics helps outdoor sports enthusiasts build closer to nature and away Virus guardian barrier.

It is understood that the protective isolation fabric developed by Yang Shi Textile can be used not only in medical protective clothing, but also in daily outdoor sportswear. It has anti-synthetic blood penetration function, can block pathogens, and has both antistatic, waterproof and moisture permeability properties. . The antiviral four-sided elastic fabric has an antiviral activity rate of up to 99.9% and an antibacterial and antibacterial rate of greater than 99%, which can form effective protection. "In the face of the epidemic, Yang Shifang started from love and made fabrics to protect people. I hope the virus will no longer become an obstacle for people to move forward." Zhang Bin, general manager of the company said.

There is no doubt that after the epidemic, the large health industry will enter the era of universal demand and become a new outlet for development. In the current severe foreign trade situation, Shaoxing Chunming Natural Cellulose Membrane Co., Ltd.'s foreign trade sales have increased compared with the same period last year. The answer lies in the company's name-"natural cellulose". The company's products are extracted from plants such as cotton and trees. They are non-toxic, odorless, and 100% naturally degradable. They are green and environmentally friendly products, and are favored by customers in Korea, Japan, Europe, Southeast Asia and other countries.

In recent years, the textile industry has been advocating the concept of health and environmental protection for all people, from the source of yarn to the apparel process, from finished product sales logistics to waste clothing recycling, the entire industry upholds the traceability of raw materials, intelligent process cleanliness, and sales of green and pollution-free. Effectively recycle the concept of sustainable development. Keqiao Textile has already heard the footsteps of the "Great Health Era". Many Keqiao enterprises that are at the forefront of the market will win more market opportunities in the face of this round of crises and challenges.

The era of integration, cooperation and win-win

After the epidemic test, people more clearly realized that in the face of major crises and challenges, no one can be alone, and only by building a community of human destiny can it bring common prosperity to the world. Integration of industry and city, integration of Hangzhou and Shanghai, integration into the Yangtze River Delta, integration into the Greater Bay Area, integration into international textile fashion trends, integration into the “Belt and Road” initiative ... Under the pattern of global economic integration, Keqiao Textile Industry has accelerated its integration into the global industrial chain The division of labor system seeks breakthroughs in regional cooperation and rushes to run high-quality development tracks.

Keqiao textile industry chain is complete, with the most obvious advantages in textile printing and dyeing and fabrics in the midstream, and it has a high dependence on the upstream and downstream industrial chains at home and abroad. The spread of the global epidemic has triggered weak demand on the downstream side of the textile industry. China Textile City, which accounts for one-third of the country's annual fabric sales and one-fourth of the world's textile industry, has also experienced serious unsales of fabrics, and the number of orders has dropped sharply. The integration of online and offline, foreign trade transfer to domestic sales, and the industrial chain to overcome difficulties have become effective measures for many companies to deal with risks and reduce losses.

In order to help the upstream and downstream of the industrial chain and help Keqiao textile enterprises to expand the market, recently, nearly 20 Keqiao enterprises in the global textile network and online textile city organization of China Textile City Group Corporation entered the Ningbo Boyang Group, based on Pursuing the dual demands of procurement and supply, a "precision matching meeting of the supply chain" was held with more than ten quality manufacturing enterprises in Ningbo. As the first offline matchmaking event held by China Textile City Group after the epidemic this year, well-known Keqiao fabric companies such as Zhongdu Holdings, Dashu Textile and Yuying Textile participated in it.

Shaoxing Keqiao Dipner Textile Co., Ltd. is an enterprise specializing in sports and leisure fabrics. It has long-term cooperation with domestic and foreign brands such as Yichun, Semir, GAP, and De Mana. "Today I have met many designers, and their ideas and needs have provided inspiration and direction for the company's next product development." General Manager Zou Min said. The reporter was informed that, after the matchmaking meeting, Dipna Textile received 5,200 summer dress orders. The total amount is expected to be more than 100,000 yuan, which has alleviated the pressure on foreign trade to a certain extent.

It is understood that there are more than 10,000 textile and garment enterprises in Ningbo, including more than 800 enterprises above designated size and more than 3,000 registered brands. The cooperation between Ningbo apparel brand and Keqiao fabric company is huge. The cooperation between the two parties is an attempt and exploration of the integration of upstream and downstream industries in the textile and apparel industry in Zhejiang Province. It is of great significance to enhance the integration of industries and markets and to innovate the industry and market, and to cope with the current severe international economic situation.

In recent years, Keqiao District has actively seized the “Belt and Road Initiative” and strategic opportunities for regional integration in the Yangtze River Delta, hastened the promotion of the Hangzhou-Shaoyong Integration Demonstration Zone, played an advantageous industry in international cooperation and regional cooperation, and won the market with high-quality fabrics. Last year, the "Silk Road Keqiao · Full of the World" action, through overseas exhibitions, into clusters, into brands, has accumulated a large number of domestic and foreign customer resources for Keqiao Textile Enterprises, and increased the confidence of Keqiao Textile Enterprises to overcome difficulties. .

Next, according to the "Step Fish Plan", Keqiao will deepen the "Silk Road Keqiao · Full of the World" action, implement the "Three Seas" and "Three Cities" plan, focus on the European and American markets, deepen the Asian market, and explore emerging markets To hold key exhibitions well, encourage diversified development, give play to the role of the national textile foreign trade transformation demonstration base, and enhance the industry's right to speak. At the same time, it actively organized delegations to participate in key exhibitions such as the Canton Fair, the China International Trade Fair and the Shanghai Fabric Exhibition, and organized the World Cloth Merchants Conference, Textile Fair, and Fashion Week to increase Keqiao ’s influence in the global textile market Seeking a better position.

New infrastructure era Accelerate digital transformation

Since the outbreak, the Central Conference has repeatedly put forward the concept of "new infrastructure". Recently, "new infrastructure" has become a hot word in all walks of life. In the post-epidemic era, the digital economy is unstoppable. 5G, artificial intelligence, big data centers, industrial Internet and other "new infrastructure" fields will become the new kinetic energy to promote economic development. Whether the textile industry can catch the "new infrastructure" this ride, affects Future development pattern.

In recent years, the Keqiao textile industry has forecasted the development trend from a unique perspective, accelerated the conversion of old and new kinetic energy, and focused on the direction of intelligent manufacturing. It has promoted the deep integration of the Internet, big data, artificial intelligence and traditional industries, and injected new kinetic energy into the Keqiao textile industry. In 2018, Keqiao issued the "Five-Year Multiplication Plan for the Development of the Digital Economy in Keqiao District (2018-2022)" to promote the digital transformation of enterprises, and launched the big data service platform of the Keqiao textile industry in the same year to plug the intelligent development of Keqiao Textile. wing.

In the current epidemic situation, the real economy has been greatly impacted. The Keqiao textile industry relies on big data, cloud platforms and other new formats to change its operating mode and service methods, seeks ways to break through offline to online, and ushers in new opportunities for development. In March and April this year, under the leadership of China Textile City Construction Management Committee, relying on China Textile City Group Co., Ltd.'s global textile network and online China Textile City held two cloud exhibitions, combined with cloud exhibition online live broadcast and New models, such as live broadcasts, have helped companies broaden their sales channels and break through the asymmetric information barriers in the upstream and downstream of the industry chain.

On the fourth floor of the China Textile City International Fabric Purchasing Center, a space is set up to set up a live broadcast center, and the global textile network and online textile city live broadcast team are invited to help the enterprises in the cloud to break through the difficulties and overcome difficulties; China Textile City cross-border E-commerce industrial park is based on e-commerce ecology, cross-border business, online retail, integrates resources such as incubation, marketing, venture capital, warehousing, logistics, etc., promotes the rapid development of e-commerce, and enhances the momentum of foreign trade development; many printing and dyeing companies in the blue printing fashion town Looking for opportunities in a crisis, accelerating the transformation of intelligent manufacturing and infrastructure construction ... After this epidemic, Keqiao Textile Printing and Dyeing Industry actively seized the "new infrastructure" outlet and developed a new format in the post-epidemic era.

In response to the epidemic affecting the economic downturn, the "new infrastructure" stands at the perspective of the global innovation ecology and rebuilds the global economic strategic layout with the help of the crisis. Keqiao District has also accelerated its digital transformation and actively promoted the "new infrastructure" from concept to implementation. The "Step Fish Plan" proposes to encourage enterprises to implement major technological transformations based on digital, network and intelligent transformation, promote 5G investment into factories and parks, cultivate a number of smart workshops, black lamp factories, and smart parks to print and dye textiles Focus on the industry, and promote the application of the digital economy in the transformation and upgrading of traditional industries.

According to the "Step Fish Plan", Keqiao will vigorously develop cross-border e-commerce in the future, promote the construction of a comprehensive pilot zone for cross-border e-commerce in Shaoxing, accelerate the cultivation of cross-border e-commerce merchants, and incubate cross-border e-commerce enterprises and high-quality cross-border e-commerce E-commerce service providers, deepen the development of cross-border e-commerce industry cluster development pilots, strengthen the advantages of foreign trade platforms, and advance the industry digitization with keen insights, which has added momentum to the development of Keqiao Textile Enterprises.

Era of great changes

The world today is facing a major change that has not been seen in a century. In response to the changing situation, the textile industry maintains its strength and stimulates vitality, and finds a good position on the development coordinate system of technology and rules from a new perspective of scale, long-term, design and boundary; adapting to the changing situation, the textile industry deepens with quality as the core Industrial innovation, openness-oriented strengthening of external cooperation, collaboration as a landing point to build an industrial community, culture-based promotion of fashion development, and sustainability as a standard to improve social responsibility, around "technology, fashion, green", build a better industry future.

The reason why Keqiao put forward the "Step Fish Plan" is that he hopes that Keqiao's manufacturing industry will concentrate on doing business like Stepfish, and that it must be sensitive and quick to the market and be explosive. Facing the current crisis of weak market and decreasing orders, Keqiao textile industry has shown a surviving desire and keenness to take advantage of opportunities to practice its internal skills, strengthen its own body with innovation and change, enhance its resilience and anti-risk ability. Layout the future and wait for opportunities to rise again.

Into the new product exhibition hall of Shaoxing Polyamide Textile Co., Ltd., a burst of fragrance came, and a batch of cotton fabrics with osmanthus fragrance developed by the company's general manager Jiang Kaihe came into view. It is understood that this series of fabrics is specifically developed for the Middle East. At present, the market has responded well and has already intended customers. "With the current global spread of the epidemic, competition in the textile domestic and foreign markets will become more intense. To maintain stable development in the fierce competition, enterprises must have their own characteristics." Jiang Kaihe said.

When talking about the original intention of this product development, Jiang Kaihe said that only refined, differentiated and green products can occupy a place in the future international competition. Next, the company will be targeted according to the needs of national flowers and brands in different countries. The fragrance is developed locally, extracted by pure natural, and then added with additives on the yarn by a special process to make the fragrance lasting and environmentally friendly. In the current severe foreign trade situation, the Tencel fabric list exported from Polyester Textile to the United Kingdom is still strong, which is inseparable from the company's philosophy and practice of survival by quality and innovation for development over the years.

The change is eternal and the innovation spirit of Polyester Textile is the epitome of Keqiao textile industry's dormant and concentrated layout in the crisis. At present, there are more and more factors of uncertainty, asymmetry and instability in the external environment. Only by enhancing its own body and improving its resilience can the Keqiao textile industry be invincible in international competition. In order to adapt to the changing situation, the government and enterprises of Keqiao worked together to change the pace and rejuvenate, set the pace of development at each stage, pave the way for the times and the future, and help the Keqiao textile industry play a beautiful melody of high-quality development.